Salespeople don't need a desktop application repurposed in a mobile device. They need an application that is designed specifically for a mobile device and for their mobile work style. Sales users want a solution where the information they need is simply a click away. However, sales reps are hindered by a number of challenges in many of today's mobile tools:

• Feature and Data Overload
• Cumbersome User Interface
• Information Dispersed Across Many Systems
• Complex Deployment and Setup

This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue.