Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds

Cover
While co-marketing programs can provide substantial benefits for both brand owners and channel partners, their implementation entails significant challenges regarding the effectiveness of the funded activities, the efficiency of the funds and claims process, as well as legal compliance. Information technology plays an important role in coping with these challenges and maximizing the benefits.
Vendor:
SAP AG
Posted:
19 Sep 2008
Published
17 Sep 2008
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy