sponsored by SAP AG
Posted:  19 Sep 2008
Published:  17 Sep 2008
Format:  PDF
Length:  12  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
While co-marketing programs can provide substantial benefits for both brand owners and channel partners, their implementation entails significant challenges regarding the effectiveness of the funded activities, the efficiency of the funds and claims process, as well as legal compliance. Information technology plays an important role in coping with these challenges and maximizing the benefits.





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