Converting Service Calls into Sales with Real-Time Offer Management

Converting Service Calls into Sales with Real-Time Offer Management

With response rates to traditional direct marketing dropping, companies in service-intensive industries are taking a new tack. Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. Using real-time offer management applications, these companies can leverage the customer information that exists in their own databases. They can learn from inbound interactions, adapt based on customer responses, and immediately refine the offer for the next customer. As a result, offers are more likely to result in sales, and companies can continually improve customer satisfaction, market share, and profitable growth.
SAP America, Inc.
16 Sep 2008
16 Sep 2008
16 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor