TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers
sponsored by Pitney Bowes Group 1 Software

The concept of transpromo--adding relevant, promotional messages to transactional mail--has taken a leading role in marketing today. When you add personalized marketing content to statements, invoices and notifications, you can reduce costs and increase value.

Transpromo is not, however, just a paper phenomenon. The idea of using transactional events for promotional purposes can be applied whenever a business communicates with its customers. In today's increasingly digital world, that means that e-opportunities abound for transpromo marketing.

This white paper traces the evolution of e-transpromo, demonstrating its increasingly important role across new media including:

  • self-service web portals
  • online banking and bill consolidators
  • cell phone bill pay
  • secure transactional email
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