sponsored by Vtrenz, Inc
Premiered:  Aug 20, 2008
Format:  Multimedia
Length:  00:60:00 
(hh:mm:ss)
Type:  Webcast
Language:  English
ABSTRACT:
If you're like most B2B marketers, you would dearly love the chance to grab a peek at your competitors' marketing results. Now you can!

Silverpop's Quarterly Vtrenz Benchmark Study reviews BtoB lead management campaigns throughout North America. Study findings combined with best practice expertise will identify the key components of highly successful lead management programs.

Webinar attendees will learn:

  • Average percentage of lead growth for BtoB companies
  • The average number of form fields people will complete before dropping off
  • The impact on form completion rate of asking about budget, purchase time frame, etc.
  • Average email performance metrics
  • The optimum number of emails and other channel touches to incorporate
  • And much more!

Loren McDonald, Silverpop's vice president of industry relations, and Bryan Brown, director of product management and development for Silverpop's Vtrenz solution, will walk you through the statistics and offer advice on how insights into your competitors' campaigns can help you beat the competition.



Speakers

Loren McDonald
Vice President of Industry Relations ,  Silverpop

Bryan Brown
Director of Product Management and Development ,  Silverpop's Vtrenz solution

Marla Chupack
Moderator ,  American Marketing Association



BROWSE RELATED WEBCASTS
B2B | B2B Integration | B2B Integration Software | B2B Online Trading | Best Practices | Budgeting | Channel Management | Email | Lead Generation | Market Research | Metrics | Performance Testing | Product Development

View All Resources sponsored by Vtrenz, Inc

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