Customer Relationship Management - Integration for a Customer Centric View
sponsored by Sage (UK) Limited

Today's small and medium sized enterprises (SMEs) see a need for automating their front office sales and customer relationship management (CRM) tools to their back office accounting and financial systems. The most recent trend for meeting this need within customer centric organizations is front to back office integration. The goal of integration is to provide a complete view of all customer interactions in order to make more insightful business decisions.

This white paper provides a valuable list of factors to consider when planning a successful CRM integration project. The paper also addresses the latest developments in software technology that can impact your organization, and the capabilities, benefits and return on investment that an integrated front and back office solution can provide for your organization.

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