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That Was Then This Is Now: The New Rules of Email Marketing

Cover
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. The companies that can boast the most effective email programs today have been successful because they've completely overhauled their way of thinking. They have changed their strategy from blasting to an unsuspecting audience, to communicating with a willing and increasingly loyal customer base. To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy.
Vendor:
Silverpop Systems Inc.
Posted:
08 Aug 2008
Published
01 Jan 2004
Format:
PDF
Length:
5 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.