Many of the new social media tools can be leveraged by recruiters in order to aid in their recruitment efforts and gain a competitive advantage. For recruiters, Web 2.0 means an evolution in the way that information is transferred across the internet, a new virtual world where candidates are now more than ever, in control.

Understanding Web 2.0 can aid recruiters in providing job seekers with the ultimate candidate experience and offer opportunities to engage them in completely new ways.