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Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience
sponsored by SAP America Inc
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This document explains how SAP leverages Web 2.0 in CRM to improve customer experience. The document is divided into four parts:
- SAP's approach to Web 2.0 at a high level.
- Incorporation of Web 2.0 technological principles within SAP CRM 2007.
- Focus on business process community, which is focused around CRM.
- Vision of building products for the future.
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Available Resources from SAP America Inc
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sponsored by SAP America Inc
Product Literature:
The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.
Posted: 26 Jan 2009 |
Published:
23 Jan 2009
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sponsored by SAP America Inc
White Paper:
Growth is back on the executive agenda and challenging executives today from both a strategic and operational perspective. This 'SAP Executive Insight' explains the challenges inherent in three common growth models and describes how to implement a solid, flexible, and adaptive foundation that supports corporate growth objectives.
Posted: 17 Sep 2008 |
Published:
17 Sep 2008
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sponsored by SAP America Inc
White Paper:
This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.
Posted: 07 Nov 2007 |
Published:
01 Apr 2007
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