Web 2.0 in Action! How SAP Is Leveraging Web 2.0 in CRM to Improve Customer Experience
sponsored by SAP America, Inc.

This document explains how SAP leverages Web 2.0 in CRM to improve customer experience. The document is divided into four parts:

 

  • SAP's approach to Web 2.0 at a high level.
  • Incorporation of Web 2.0 technological principles within SAP CRM 2007.
  • Focus on business process community, which is focused around CRM.
  • Vision of building products for the future.
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