Improving the ability to accurately track and measure marketing's impact on sales is critical to improving revenue. This document provides 5 step plan for proving ROI. They are as mentioned as follows:

• Define marketing ROI and obtain agreement from the CEO and CFO
• Create a closed-loop process through marketing automation platforms
• Draft marketing ROI plan and include sales in the thought process
• Monitor implementation and identify opportunities for optimization
• Incorporate ROI findings into the planning process