The SAP NetWeaver® Master Data Management (SAP NetWeaver MDM) component enables you to consolidate, synchronize, distribute, centrally manage, and publish any type of master data object across your enterprise and with trading partners. By providing a central view of all strategic data, it helps you improve business processes and lays the foundation for enterprise service-oriented architecture (enterprise SOA).

By consolidating and managing customer data from all available sources, SAP NetWeaver MDM ensures that your enterprise has constant access to the most up-to-date and complete view of customer data available, which helps to ensure effective sales, marketing, and customer service operations.

SAP NetWeaver MDM helps you build and enrich a reliable customer data repository to coordinate customer processes across business units and locations more efficiently. With a complete picture of your existing customer relationships, you can impact the top line by supporting cross-selling and up-selling efforts, enable accurate analysis to make better decisions, and improve the performance of your existing business applications, such as customer relationship management.