Businesses today are demanding more and more out of the same amount of IT budget. As a result, many Business Intelligence (BI) buyers are seeking better ways to assess an initiative's Return on Investment (ROI). Evaluating ROI requires two components: (1) the business value delivered and (2) the investment costs spent. The business value of a BI application is often difficult to measure, given that value will continue to evolve and grow over the application's lifetime. On the other hand, the investment costs - also referred to as Total Cost of Ownership (TCO) - often represent a more objective and quantifiable estimate. This paper focuses on how organizations can measure and lower their TCO, thereby increasing their ROI. It also explains how MicroStrategy's enterprise strength, scalable platform and self-service technology enable organizations to achieve pervasive BI at the lowest industry ownership costs.