Workscape is a Marlborough, Massachusetts-based provider of human resource solutions. Workscape should be applauded as it is providing big-company functionality in a format accessible to midmarket companies. Their timing for this new solution is competitively relevant and should be of market interest to midmarket firms.

Prospective customers of the new Performance Express and Compensation Express products should see efficiency improvements in the way their firms conduct performance reviews and manage compensation. While that sounds simplistic, one should remember that many midmarket firms utilize a variety of informal and makeshift performance methodologies and tools. Compensation planning in these firms often is not regimented or consistently administered. Workscape has an opportunity to bring both discipline and ease-of-use to these environments.

How well Workscape will execute in the midmarket will be a function of their firm's ability to appropriately target and close on a different kind of customer.