Whether you're developing storage vendor selection criteria, arguing for DR dollars or trying to slash costs in your data center, you need to know how to talk to the C-level suits so they get it.

Getting buy-in from business units and company executives isn't about touting speeds and feeds. You'll need to justify your projects and planned purchases in business terms that often go beyond simple TCO or ROI formulas.

This session will guide you through the process:

• Internal proposals--how to build your case with inside management
• Seeing the big picture--how to balance business unit needs within the context of an overall plan
• How to convince management to spend money to avoid risks
• Storage as a strategic business tool