In order to grow sales, attract customers, effectively support users, utilize customer feedback, and build a stronger brand, industry-leading companies are building online communities.

View this Webcast to learn how one such company, VMware, is successfully pursuing these initiatives, as well as highlights and best-practices from its real world experiences. Explore goals and outcomes of implementing social technologies, and experience a guided tour of success cases. Learn how it was able to:

• Create a destination for customers and vendors
• Expand the expert user base
• Enable social networking through community engagement