Product Information Management seeks to provide an organization with product information that is complete, relevant, dynamic and available. It manages product relationships throughout the enterprise and helps improve business performance by automating cross-functional processes such as sourcing, new product introductions and electronic commerce. Using PIM technology, a company can put in place and then manage processes that make each line of business accountable for its product or item data, regardless of its technological expertise, and enforce common business practices and rules for conducting business and analyzing information. Having a set of common definitions of product data across the organization promotes efficiency of business processes, which in turn can improve customer service.