X-Rite elected to deploy Cameleon Commerce Suite for their growing business and technological needs. Cameleon enabled XRite to present information and recommend products online in the simplest and visually pleasing way. The leading-edge capabilities of Cameleon have armed X-Rite with a competitive advantage in their industry, allowing them to fully automate the process of matching products to a customer's exact need, configure online, obtain accurate price quotes and easily place orders.

By investing in Cameleon technology, X-Rite now has the ability to continually improve the entire online experience for its various customer and distribution channels, giving them more options to choose from and guidance to make faster buying decisions.

Cameleon completely streamlined and fully automated X-Rite's online selling and ordering process, creating an online self-service portal. Customers are now able to select, configure and order products without waiting to talk to a Customer Service Representative. Orders are now routed directly to the shop floor and shipped on average within 24 hours.