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ABSTRACT:
The implementation of Cameleon as a common selling and ordering solution for the sales team and dealers produced many concrete results. The average time to configure and place an order was reduced from 30 days to 1 day. Manitou's former paper catalog was bulky and difficult to navigate, which made it hard for order administration to take orders without technical assistance. With Cameleon, the catalog is electronic and always upto- date, eliminating configuration and pricing errors. Manitou is able to distribute their catalog to all sales channels in a consistent and uniform manner. Cameleon has also increased the average revenue from each order by automatically providing up-selling and cross-selling options to dealer sales representatives.
More than 70% of dealer orders are now entered through Cameleon via the Web. This eliminated the manual processing of most orders and significantly reduced sales costs, resulting in a direct positive impact on company revenue and margins.
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