Like any corporate initiative that seeks to be more than the flavor of the month, it must be firmly entrenched in the standards, habits, hearts, and minds of the workforce; becoming a Green company requires an adoption of conservation principles into the culture of the company. A firm's Green strategy and timeline must be reviewed and updated as often as any other aspect of business performance. This ensures that the organization:

• Fosters good relations and establishes credibility as part of a solution to environmental threats
• Maximizes asset efficiency to keep costs, consumption, and waste in check
• Responds to rapidly changing Green improvements in processes and materials, and in consumer
• Demand for Green products