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ABSTRACT:
The mailstream is constantly evolving.
And just as the USPS® is adjusting policies to address today's market realities - so too must companies change behavior if they are to thrive in a society driven by automation and cost efficiencies.
The request for changes in postal rates proposed by the USPS® in the pending rate case, along with other changes planned for the near future, look to align postal rates with the true cost of accurate, timely mail delivery. Mailers will be given incentives to generate mail that can be delivered more efficiently, and penalized for practices that create waste and unnecessary costs (such as high volumes of undeliverable mail).
To save money under the proposed rate changes, you'll need to change certain practices. But if you look at this proposed rate design as an opportunity to reexamine how you manage customer communication, you may not only find ways to mitigate the impact of the new proposed rates - you'll discover a path toward improved profitability and stronger customer relationships, too.
Our mailstream experts have scrutinized the proposed postal changes in detail and have identified the best practices that can help save you hundreds of thousands of dollars in unnecessary postage costs, including the seven money-saving strategies presented below. We've also uncovered a common thread essential to each of these tactics: communication intelligence - the customer intelligence, production intelligence and channel intelligence that exists within your mailstream today. By pulling together a single, high-definition view of customers, transforming the data running through your operations into actionable information, and managing, analyzing and distributing communications effectively, communication intelligence adds value at every step.
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