Many companies have realized significant value through automating their supply chain with B2B processes. B2B has made an impact and added value, yet inherent problems exist within the traditional model that prevent it from being a sustainable solution in today's business environment. New business challenges arising from ever-expanding communication standards, and changing customer expectations and the demand-driven economy have created a need for a new approach that goes beyond B2B.

Business Community Management is a strategic vision that creates a comprehensive view of the supply chain by integrating the technology, business processes and communication of the entire business community to facilitate end-to-end supply chain visibility.

Considering the challenges that have arisen from B2B processes and the additional business demands posed by changing customer expectations, volume increases and multiple communication formats, companies must reevaluate their supply chain communication processes and adapt. It has become clear that an evolutionary B2B development cannot solve for these multiple issues; companies must make a revolutionary change to achieve an optimized communication solution.