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ABSTRACT:
Accountability may be a hot topic in the corporate world, but it is not the responsibility of companies alone. Just as investors want assurances that publicly traded companies are ethically and financially sound, donors are increasingly demanding to see measurable results from their donations. As a result, nonprofit organizations need to think about how they operate and put in place savvy strategies to earn and maintain the public trust. Without the trust of the public, there would be no charitable sector. The good news is that nonprofits are taking key steps to make their processes more effective and their activities more transparent. The bottom line: this accountability is both good stewardship and good for the bottom line.
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AUTHOR:
Liz Marenakos
Product Line Manager, Blackbaud's Financial Management and Data Analysis Solutions, Blackbaud
Liz Marenakos is the product line manager for Blackbaud’s financial management and data analysis solutions. She has served on the boards of several nonprofits, in roles ranging from treasurer to vice president. She has also served as the financial manager of a nonprofit organization, managing several fundraising events and participating in capital campaigns. Before joining Blackbaud, she performed business planning and tax preparation for a small public accounting firm and ran her own business for four years.
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