The CMO Council's new study, Channel Performance Outlook 2008, explores how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maximum results. Less than 7% of resellers say vendors are their most valuable source of leads. However, a surprising 70% of resellers said vendor marketing campaigns were ineffective or only somewhat effective in driving their business. When it comes to partnering, a disappointing 46% say vendor field marketing reps never or infrequently team with them in cooperative selling. On a positive note, despite the economic downturn, a surprising 57% of the channel expects substantial increases in business. The report includes insights from over 500 dealers, resellers, and distributors across six industry sectors, representing a total market opportunity of over $5 trillion.