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ABSTRACT:
Securing customer loyalty, optimizing shopping experience, and making the entire process more efficient are all fundamentals of commerce. Solutions seem pretty straightforward, yet these practices are not well-known or routinely implemented online. In some cases, these logical performance practices are rejected because they would actually force organizations to align separate internal groups that generally have a hard time endorsing a set of shared measurement and maximization metrics. These groups are so busy working against each other that they can't find time to work together. This white paper details performance practices that represent the best chance for any organization-regardless of its size and market presence-to gain alignment and win more than its fair share of the online market opportunity.
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AUTHOR:
Matthew Poepsel
Head of the Performance Strategies Practice, Gomez, Inc.
Matthew Poepsel is head of the Performance Strategies practice at Gomez, Inc., directing the company’s Professional Services offerings as well as coordinating the company’s Pre-Sales, Training & Benchmarking Practices. He joined Gomez in 1999 and holds both an MBA and an MS in Management Information Systems from Boston University.
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