CRM systems have grown increasingly sophisticated in recent years. That's because vendors want and need to help their customers deal with global competition, greater business process integration, a more dispersed and highly mobile workforce, and other trends related to the accelerating pace of change in the business world. And vendors continue to enhance their products with valuable new functionality that applies to a growing population of end users.

Those CRM adaptations pose opportunities as well as risks. To leverage the opportunities of new functionality and capabilities, companies need to provide more robust, more responsive end user content, training and support.

Using the right synchronized content development platform to ensure end user adoption can mitigate CRM risks and help companies get on with the science of competing and winning.