sponsored by CA Technologies.
Posted:  31 Mar 2008
Premiered:  Mar 31, 2008, 09:00 EDT (13:00 GMT)
Format:  Audio
Type:  Podcast
Language:  English
One of the most important issues in delivering Web-based business services is the need to take an end-to-end approach in Application Performance Management (APM). In this podcast, discover what is meant by an end-to-end approach to Application Performance Management and, from the perspective of the IT organization, why it's so critical. In the podcast, learn about:

  • How to deliver improved management of the customer's experience utilizing an end-to-end-approach?
  • Why is it critical to correlate the end-user experience to the infrastructure performance?
  • The specific ways in which an organization can measure the ROI of APM.
  • The benefits and expected results of why the business and its IT department take a complete approach to APM that extends from IT infrastructure and applications all the way down to the end user's experience.


Al Perlman
Co-founder and CEO, Microcast Communications
Al Perlman was co-founder of Interactive Enterprises, and was responsible for launching Interactive Week, the first print newspaper about the Internet. He and his partner sold Interactive Enterprises to Ziff-Davis in 1998. In 2000 he was named President of Business Media at Ziff-Davis, responsible for all of the company's business publications, including PC Magazine, eWeek, Interactive Week and others. Before leaving Ziff-Davis in 2001, he conceived the magazine CIO Insight, and spearheaded the launches of both CIO Insight and Baseline. Prior to starting Interactive Enterprises, Al was at CMP Media for 15 years, where he was responsible for launching many leading high-tech publications, including Network Computing, Computer Reseller News (CRN), VARBusiness, CommunicationsWeek, CommunicationsWeek International and Computer Systems News. He also led a highly successful turnaround of Information Week in the late 1980s. Through the years, Al's publications have won numerous awards and honors, such as receiving a Jesse H. Neal award for the first issue of VARBusiness.

Prabhjot Singh
VP, APM Technologies, CA
An eight-year veteran of CA Wily, Prabhjot Singh is Vice President of Marketing and is responsible for all marketing functions including driving the company's go-to-market strategy for its application performance management solutions. Prior to this role, he served as Senior Director of Sales Enablement and has held several sales & marketing management roles during his tenure at Wily. Before joining CA Wily, he held management positions at Citigroup's Global Technology division where he had responsibility for monitoring technologies for Citigroup's application and network infrastructure. Prabhjot holds a BS in Computer Systems Engineering from Boston University.

Application Life-Cycle Management Software | Application Performance Management | Best Practices | IT Infrastructure | ROI | User Experience | Web Applications Management

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