Webcast: IBM's Smart SOA™ Approach: Aligning Business & IT for Maximum Impact by IBM

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Aug 27, 2008

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sponsored by IBM

Premiered:	Available On Demand
Format:	Multimedia
Length:	01:30:00 (hh:mm:ss)
Type:	Webcast
Language:	English

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ABSTRACT:

Staying competitive in today's global economy is tougher than ever. It requires agility and adaptability. But how do you get there? As more businesses strive to become globally integrated enterprises, the alignment of business and IT is increasingly critical. Service-oriented architecture (SOA) is a business-driven IT architectural approach that is fundamental to the solution.

In this Web Seminar, IBM executives and customers lay out a roadmap to success by offering tips for:

Accelerating business growth with a flexible IT infrastructure
Creating innovative architecture to allow your business to keep pace with change
Implementing a Smart SOA approach based on tried & true "best practices" learned from thousands of customer engagements

The Smart SOA approach is a set of guiding principles developed from working with the more than 5,700 customers using IBM's SOA offerings. The Smart SOA approach benefits both business and IT by extending the business value of deployment.

Speakers

Sandy Carter
Vice President, SOA and WebSphere Strategy
Sandy is responsible for driving IBM's cross-company, worldwide SOA marketing initiatives. In this role, she helps oversee the company's SOA strategy across software, services and hardware, sets the company's SOA marketing direction, and directs SOA messaging and content, while leading a global team in driving customer demand.

Robert LeBlanc
General Manager, Global Consulting Services and SOA , IBM Global Business Services
Robert LeBlanc is general manager, Global Consulting Services and SOA, IBM Global Business Services. In this capacity, he has global responsibility for IBM's core consulting practice, including developing and maintaining alliances with ISVs and the performance of the six global service lines.

Steven A. Mills
Senior Vice President & Group Executive , IBM Software Group
In this capacity, he is responsible for shaping IBM's overall software strategy and directing IBM's software business. IBM's industry-leading middleware products power the on-demand infrastructures of virtually every mid- to large-size company in the world and IBM holds the number one or two position in all major software markets in which it competes, according to industry analysts.

Tom Rosamilia
General Manager, WebSphere Software , IBM Software Group
Tom Rosamilia is General Manager of the WebSphere Software Division for IBM Software Group. He leads an organization of more than 8,000 software development, marketing, services, and sales professionals spanning more than 25 locations worldwide, and is responsible for IBM's WebSphere portfolio and other strategic middleware technologies.

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