Most purchases in the retail world are discretionary. A successful retail merchandiser selects products and promotes them in a way that will lure the prospect into the retailer's selling environment. Yet, many retailers are still searching for the elements of an idea selling environment, how it can be created and at what cost.

Learn details about three aspects of retail merchandisers' relationship with customers: understanding customer behavior, anticipating their future needs and inspiring them to buy. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.