Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG

Retailers that just react to customer needs miss out on opportunities to expand, acquire new customers and strengthen existing customer relationships. Market research shows that anticipating customer needs is a better predictor of success than merely responding to what customers say they want.

Read this white paper to learn how you can create a unique customer experience by understanding and anticipating customers' lifestyle needs and demands. Explore the importance of staff and technology requirements that need to be addressed in order to become creative merchandisers as well as accurate forecasters of what customers are inclined to want.

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