A corporation's ability to address and solve problems quicker, as well as create new products or services in less time is a great competitive advantage. Unfortunately, with numerous companies going global and a variety of functions being outsourced it exacerbates the issue of developing solutions to problems when those people that touch various parts of a process are spread out across countries or continents. By implementing the use of video over IP networks, an organization can increase productivity and efficiency. This white paper details best practices for implementing video communication into an organization and highlights a number of companies that have successfully done so.