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A 15-minute Guide to Interactive Content Management

Cover

Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications.

 

Interactive content is well branded and honed for its audience. It encourages customers to buy, partners to sell, and employees to more effectively represent their company's products and services. Interactive content is revenue driven.

 

Effective ICM require three key components, each of which solves particular business challenges. Together they offer an end-to-end approach to managing interactive content.

 

  • Media repository and archive
  • Process automation
  • Multi-channel publishing
Vendor:
EMC Corporation
Posted:
13 Mar 2008
Published
01 Mar 2007
Format:
PDF
Length:
8 Page(s)
Type:
Product Literature
Language:
English

This resource is no longer available.