A 15-minute Guide to Interactive Content Management
sponsored by EMC Corporation

Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications.


Interactive content is well branded and honed for its audience. It encourages customers to buy, partners to sell, and employees to more effectively represent their company's products and services. Interactive content is revenue driven.


Effective ICM require three key components, each of which solves particular business challenges. Together they offer an end-to-end approach to managing interactive content.


  • Media repository and archive
  • Process automation
  • Multi-channel publishing
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