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ABSTRACT:
Customer relationship management (CRM) applications are hitting the mainstream, but the most common mistake that companies make when integrating their CRM application happens right at the beginning of the project: they try to do too much. The key question for many of these business executives as they create their CRM strategy is; where will they gain strategic advantage if their competitors are implementing these same CRM applications?
Avoid making costly mistakes and focus your integration efforts on enhancing the usefulness of each individual application. Read this white paper to learn three distinct levels of CRM integration: data replication, data synchronization, and process integration. Explore their characteristics, implementation requirements, benefits, risks, costs and how you can follow a simple, three step success model to implement them.
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