Businesses often struggle to increase customer loyalty and drive repeat visits to their sites and locations. While many target consumers with direct marketing programs, they typically rely upon an operational database and very basic tools to generate these programs. They lack the infrastructure necessary to enhance the effectiveness of direct mail and email campaigns.

In this white paper, you will explore a comprehensive, open relational database that provides a single customer view across several properties, including data mining and analysis, predictive analytics, modeling tools and techniques. Learn how to support daily, trigger-based, multi-channel campaign executions, enabling more convenient, relevant offers to customers. Gain insight into how to gather daily updates of customer, transactional, demographic, hotel, and promotion history data into an open relational database utilizing best-of-breed business intelligence and campaign management tools.