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ABSTRACT:
Organizations invest in D&B and other external information services to maximize their ability to extend and enhance their knowledge of their current customers and future prospects. However, operational and data integration challenges often limit the return on investment enterprises receive from these information sources.
By deploying the Purisma Data Hub in conjunction with D&B Sales and Marketing Solutions, companies can maximize their investment in external data sources. Purisma automates the matching, unification, exception management, and data exchange processes, improving data accuracy and usability while reducing operational complexities.
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