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ABSTRACT:
On January 22, 2008, 30 sales and marketing executives gathered at Columbia University to convene the first in a series of six global workshops focused on the alignment of sales and marketing as a vehicle to optimize sales effectiveness and, ultimately, drive business growth. Attendees spanned industries as diverse as financial services (represented by American Express and HSBC) to high tech (represented by CA and IBM). This white paper provides the summary of the full day interactive workshop. Keynote speakers include noted author, Bob Schmonsees and community network analytics guru, Myra Norton. Also learn real-world practical examples of how Oracle has turned alignment strategy into practice from Group Vice President of Oracle's Siebel CRM On Demand, Erica Schultz.
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