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The End of Advertising as We Know It

Cover
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.

Authors

Saul J. Berman Global Strategy Leader, Media and Entertainment Industry, IBM Global Business Services Dr. Saul J. Berman is a Partner and Global Executive of IBM Global Business Services. Renowned for his expertise in media and entertainment, Dr. Berman leads the IBM worldwide Media and Entertainment Strategy practice and serves as the IBM Global Services Leader for the Strategy and Change practice for all industries. Dr. Berman has over 25 years experience consulting with senior management and has published multiple articles on the future of media and entertainment and strategy, including “The end of television as we know it,” “Navigating the media divide” and “Beyond access.”
Bill Battino Communications Sector Managing Partner, IBM Global Business Services Bill Battino serves as the Managing Partner of the media and entertainment, telecommunications and utilities consulting practices for IBM Global Business Services. Mr. Battino has 24 years of consulting experience in the areas of strategic planning, transformation, acquisition, market assessment, financial analysis and organizational assistance in the media and telecommunications sectors.
Louisa Shipnuck Global Business Development Executive, IBM Media and Entertainment Industry Louisa Shipnuck is the IBM Institute for Business Value Global Media and Entertainment Leader. She has worked with leading companies on wide-ranging strategy and operation projects, including market-entry strategies, merger and acquisition planning, and content distribution.
Andreas Neus Managing Consultant, Communications Strategy and Change, IBM Global Business Services Andreas Neus is the IBM Institute for Business Value European Media and Entertainment Leader. He focuses on innovation and disruptive changes in the media industry and has spearheaded IBM’s primary research on media consumer behavior in Europe.
Vendor:
IBM Line of Business
Posted:
03 Mar 2008
Published
01 Nov 2007
Format:
PDF
Length:
28 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.