In today's hyper-competitive marketplace, companies must constantly find new ways to innovate to ensure lasting success. How can you turn your organization into an innovator? In the second episode of our two-part series, learn the surprising secrets from John Winsor, author of "Spark: Be More Innovative Through Co-Creation," and Marshall Van Alstyne, associate professor at Boston University and visiting professor at MIT.

See how listening to and trusting your employees and your customers can lead to new insights and breakthrough product and marketing strategies. Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition. Discover how changing your organization chart can infuse your company with new ideas and new ways of doing business. Find out how redefining the dialogue with your customers can relegate your competitors to second best.