Web conferencing as a general-purpose business tool has undergone tremendous growth in adoption and usage over the past few years. While many think of Web conferencing as a large enterprise application, in fact it has shown remarkable attractiveness to growing businesses of all sizes.

Citrix Online, a leading player in Web conferencing services with a particularly strong presence among small and medium-sized business users, asked Wainhouse Research to conduct an independent Web survey to a portion of the Citrix GoToMeeting Corporate customer base. The goal was to identify which applications and underlying motivating factors are driving growing businesses to use Web conferencing, what users think about the results they have achieved, and whether the technology has become essential for conducting business. We received 1,562 valid responses, which provided us with an ample opportunity to not only achieve the research goals, but also contrast the results between smaller and larger businesses.