SAP is a customer-focused company. That's why SAP has grown organically, while other enterprise software companies have shrunk or stagnated. Even though these competitors believed they understood their customers, in reality, SAP knows its customers better than anyone else. SAP has been the global leader in enterprise applications, designing products and services to meet the needs of enterprises, for 32 years. More important, during each phase of the technological evolution that has occurred over those three decades, SAP has changed its approach, added capabilities, and simply did what it took to meet customer needs and demands and continue to succeed.

For example, companies around the world now realize they must transform their business in several different ways: - To compete in a global market; - To meet customer demands and needs more effectively than the competition; - To innovate more quickly and efficiently than ever before; - To continually develop products and services with high quality as a given; and, - To comply with a new spirit of government regulation.

Most important, CEOs believe such transformation should be continual - not one time, but over time, thereby requiring a new degree of flexibility and adaptability for all parts of the enterprise.

Because of this shift in customer needs, SAP changed its approach to technology and developed Enterprise Services Architecture (ESA), the SAP blueprint for a service-oriented architecture. ESA is as flexible and adaptable as the companies must be. SAP created ESA to allow companies to minimize the negative aspects of their IT complexity while maximizing the capacity of their legacy systems, allowing them to integrate with one another and with those of suppliers and customers. More important, ESA will allow companies to develop new composite applications that will provide a source of competitive advantage. In short, because of customers - and working with them - SAP has changed its technological approach time and time again, accommodating new demands to make sure SAP customers are best-run businesses - which has led directly to global market leadership.

Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.