2,000 Master data management (MDM) gets a lot of lip service for its potential to greatly improve the quality of business information, increase customer satisfaction, and support financial reporting, business intelligence and regulatory compliance.

But, how many companies are actually doing master data management successfully -- and how are they measuring their MDM success?

Ventana Research recently surveyed hundreds of companies to reveal the trends in enterprise master data management. In this podcast, we explore some of the results of that study with Mark Smith, chief executive officer and executive vice president of research with San Mateo, Calif.-based Ventana Research.

In this podcast about master data management trends, you will:

• Learn how companies are using master data management, what business benefits it's giving them and how they're monitoring and measuring the success of their MDM programs
• Find out how companies are using packaged software and get tips for evaluating master data management technology and vendors
• Learn the role and importance of business processes and data governance in a master data management program
• Get study statistics and analyst advice that can support the process of building a business case for master data management