sponsored by IBM Line of Business
Posted:  29 Nov 2007
Published:  01 Jun 2007
Format:  PDF
Length:  16  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
In today's ever-changing times,innovation in business models is a success differentiator for CEOs,as we learned from the IBM 2006 Global CEO Study. But what is business model innovation and what can we learn from successful business model innovators?Based on our experience,an extensive literature review and an analysis of 35 best practice cases,we first developed a framework for understanding business model innovation. Here,we identified three main types of business model innovations: those in industry models,revenue models and enterprise models. We then compared these three types of business model innovation across the 35 best practice cases and found that each type of business model innovation,used either alone or in combination and with the right strategy and strong execution,can generate success. Among the three types,enterprise model innovation emphasizing external collaboration and partnerships is the most common.



Authors

Edward Giesen
Leader for Business Strategy and Component Business Modeling within the Strategy and Change practice for IBM Global Business Ser ,  IBM
Edward Giesen is the Leader in Europe,the Middle East and Africa for Business Strategy and Component Business Modeling within the Strategy and Change practice for IBM Global Business Services.

Saul J. Berman
Services Leader for the Strategy and Change Practice of IBM Global Business Services ,  IBM
Saul J. Berman is the Services Leader for the Strategy and Change practice of IBM Global Business Services. He is also the Global and Americas Media and Entertainment Strategy and Change Lead Partner.

Ragna Bell
Global Business Solutions Portfolio Manager within Strategy and Change for IBM Global Business Services ,  IBM
Ragna Bell is the Global Business Solutions Portfolio Manager within Strategy and Change for IBM Global Business Services.

Amy Blitz
Strategy and Change Lead for Business Value,IBM Global Business Services ,  IBM
Amy Blitz is the Strategy and Change Lead for the Institute for Business Value within IBM Global Business Services.



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