Paths to Success: Three Ways to Innovate Your Business Model

Paths to Success: Three Ways to Innovate Your Business Model

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In today's ever-changing times,innovation in business models is a success differentiator for CEOs,as we learned from the IBM 2006 Global CEO Study. But what is business model innovation and what can we learn from successful business model innovators?Based on our experience,an extensive literature review and an analysis of 35 best practice cases,we first developed a framework for understanding business model innovation. Here,we identified three main types of business model innovations: those in industry models,revenue models and enterprise models. We then compared these three types of business model innovation across the 35 best practice cases and found that each type of business model innovation,used either alone or in combination and with the right strategy and strong execution,can generate success. Among the three types,enterprise model innovation emphasizing external collaboration and partnerships is the most common.

Authors

Edward Giesen Leader for Business Strategy and Component Business Modeling within the Strategy and Change practice for IBM Global Business Ser, IBM Edward Giesen is the Leader in Europe,the Middle East and Africa for Business Strategy and Component Business Modeling within the Strategy and Change practice for IBM Global Business Services.Saul J. Berman Services Leader for the Strategy and Change Practice of IBM Global Business Services, IBM Saul J. Berman is the Services Leader for the Strategy and Change practice of IBM Global Business Services. He is also the Global and Americas Media and Entertainment Strategy and Change Lead Partner.Ragna Bell Global Business Solutions Portfolio Manager within Strategy and Change for IBM Global Business Services, IBM Ragna Bell is the Global Business Solutions Portfolio Manager within Strategy and Change for IBM Global Business Services.Amy Blitz Strategy and Change Lead for Business Value,IBM Global Business Services, IBM Amy Blitz is the Strategy and Change Lead for the Institute for Business Value within IBM Global Business Services.
Vendor:
IBM Line of Business
Posted:
29 Nov 2007
Published
01 Jun 2007
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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