CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution

This guide provides insight to help you take a more customer-centric view of your business. It walks you through how to weigh and consider your CRM options, answering questions such as:

  • How can CRM address customer-facing processes unique to your industry?
  • How can CRM work with your company's specific business processes?
  • What CRM capabilities are available that will help you keep pace with rapid changes in your business and market?
  • How can CRM deliver quantifiable business results?
  • Are there CRM implementation approaches that mitigate the expense and risk for your business?

Companies need to take a strategic and informed approach to their customer relationships and CRM selection. Over the years, some companies have spent large sums on CRM only to have it fail to deliver the results they had hoped for. When CRM deployments do not meet expectations, it is often due to a lack of clear business strategy or executive sponsorship, poor technology fit, inadequate planning, or a combination of these factors. As explained in this paper, CRM is first and foremost a strategy, and CRM technology enables and supports this unique business strategy--not the other way around. To avoid common pitfalls, it's important to be aware of this and other core CRM success principles discussed in this guide.

(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from Pivotal CRM, a CDC Software solution
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement