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2007 Executive Survey Report: Insights Into Optimizing Contact Center Performance
sponsored by Genesys

The fundamental objective of most contact centers is to extract maximum value from each customer interaction - while optimizing the efficiency of that contact. Only a small number of innovators have recognized the unique value of the contact center and transformed it into a strategic tool for managing customer relationships personally and proactively.

This research study shows how contact centers optimize customer interactions by segmenting and matching customers and agents, and proactively managing customer interactions. Learn how you can:
  • Identify, segment, and prioritize customers.
  • Optimize the effectiveness of customer interactions.
  • Analyze and assess unique customer value.
  • Target cross-selling with analytics.
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