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Riding the Virtualization Wave
Virtualization is reshaping every aspect of data centers from management tools to planning processes. Virtualization is now of interest to everyone and it has plunged buyers into a "purchase and evaluation mode" on multiple fronts. However, vendors are clouding the market with "virtualization" claims that harkens back to the "e-everything" days of the late 1990s. To truly stake a claim, vendors need to reach active buyers quickly and not waste time with "tire-kickers." Until now this ability has eluded most marketers. In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, provides key insights on the state of the sweeping and far reaching opportunities within the data center market, and illustrates how to best position and penetrate this market to achieve maximum ROI.