Windows is now the #1 server based on revenue generated and units shipped, and Microsoft applications are earning significant share gains in their respective markets. Coupled with a major upgrade cycle around servers, desktops, Exchange and SQL Server, this market has many characteristics that vendors have been anticipating their entire careers. However, this change is attracting the attention of major vendors, Microsoft is selectively competing in certain segments, and the market's evolution is not well understood. In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the market (what they are, and what they are NOT) and tactics you can use as an online marketer to carve out a position that your company can ride to success, as these key technologies are adopted and shared, in their respective segments.