As technologies converge, telecommunications companies face many challenges resulting from market shift. Convergence also creates opportunities for application integration and new products of services. Foremost among these new services is the triple play, which brings voice, data and video/TV to homes via a telecommunications network rather than a specialized line.

Internet multimedia subsystem (IMBS) enables communications services providers to deliver communications services over a single network. The challenge is to quickly deliver new services to the market. This raises many IT challenges, including speed of development and deployment, pay-as-you-go investments, reusable code, getting the best from legacy system investments and conformance to standards.