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sponsored by Oracle Corporation
Posted:  26 Sep 2007
Published:  01 Sep 2007
Format:  PDF
Length:  7   Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
CRM can provide companies of all types and sizes with significant benefits, but only if users adopt it. Front-line salespeople are often the major source of resistance. No matter how many features a CRM application may have to help salespeople work more efficiently and close more sales, these features are useless unless they are easy to discover and use.

Read this white paper to learn how to achieve high user adoption rates with these tips for success and best practices. Learn how your salespeople can work the way they want to, reduce administrative burden, and support personal success in every aspect of the sales process. Read this white paper for:

  • Insight into the newest CRM features designed to drive ease of use and high rates of user adoption.
  • Tips on how to achieve high user adoption rates.
  • Details on the indirect benefits of CRM.



Author

Mike Stevens

Mike Stevens began his career as technical writer in semiconductor manufacturing, and then switched to marketing. At his own Silicon Valley-based agency, he worked with an impressive list of clients, including HP, EMC, Fujitsu, and Microsoft. His primary focus for the last seven years has been enterprise software.



BROWSE RELATED RESOURCES
Application Integration | CRM | CRM Software | Lead Generation | Oracle (Product) | Productivity | Sales | Sales Representatives | Software as a Service

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