sponsored by Pitney Bowes Group 1 Software
Posted:  18 Sep 2007
Published:  01 Oct 2004
Format:  PDF
Length:  2  Page(s)
Type:  Case Study
Language:  English
ABSTRACT:
DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.

Download this case study and discover the benefits they met including:

  • Enhanced direct marketing effectiveness
  • Reduced operating costs
  • Increased use of data across the enterprise





BROWSE RELATED RESOURCES
Automotive Industry | CRM Analytics | Customer Data Management | Data Integration | Data Quality | Marketing | ROI | Spend Management

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