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How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service
IPTV is a cutting edge mass-market technology. Many companies are asking whether IPTV is a safe investment, and looking for guidance as to how to enter the IPTV Marketplace.
On the positive side IPTV has mass-market appeal and a willingness to pay for the service, assuming the content mix meets expectations. On the negative side there are a number of competing technologies in this space and IPTV can be expensive both in terms of capital expenditure (CAPEX) and integration costs (OPEX). IPTV expenditure is not justifiable if any operator seeks to simply offer a 'me too' TV package, IPTV must offer a substantial content mix and seek to leverage the technology.
Market Development Manager, Alcatel-Lucent
Justin is currently Market Development Manager for the Europe and North Marketing team of Alcatel-Lucent, where he has worked in the areas of Mobile Virtual Network Operators (MVNO), Mobile TV and IPTV. After studying Geology at University, Justin spent 5 years in the British Army building bridges, and disposing of bombs before moving into the much safer World of telecoms in 1996.
- 20 Aug 2008
- 01 Feb 2007
- 36 Page(s)
- White Paper