The Business Value of Business Intelligence
sponsored by SAP America, Inc.

Historically, many data warehousing and business intelligence (BI) initiatives have been IT-driven, and much of the focus within the industry has been on the technical aspects of delivering information to the BI user community. Having arrived at a point where many of the technical challenges and tradeoffs are at least well understood, attention has shifted toward expanding the ways in which BI can be used to deliver business value.

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